About the Campaign
A Colorado state legislative mandate required the Colorado Human Trafficking Council (the Council) to develop an awareness campaign designed to educate the general public about human trafficking and position resource information where potential victims could see it.
Through a competitive bidding process in 2017, the Council contracted with Orange Circle Consulting (Orange Circle) to research, develop and launch the campaign.
A campaign with purpose
The campaign purpose is to increase knowledge about all types of human trafficking in the state of Colorado. The goals are to shift preconceived ideas about human trafficking, elevate the belief that human trafficking can exist in any Colorado community, direct victims to resources, and create a statewide culture that does not tolerate human trafficking.
This statewide initiative was designed to start by first raising awareness of key messages with the intent to promote more specific calls-to-action over time. The Campaign Plan outlines the theoretical and tactical approach for development and implementation.